The inventors behind the colour changing rainwear brand

Squid is the original authentic award winning international colour changing rainwear brand for adults and children. All our products magically change colour in the rain! The idea and inspiration was colourful interaction with the rain, inspired by the artist Jackson Pollock and his incredible colour explosions. We thought: ‘How cool would it be to walk down the street, it starts to rain and your clothes change colour?!” Squid's brand philosophy is to bring colour into everyday life and brighten up grey and rainy days.