“I am so looking forward to stocking your brand as I KNOW it will do incredibly well. I hope you have plenty of stock!”
— Globus department store

SquidKids Lookbook

The joy of creating the original colour changing rainwear brand is the excitement and delight when children see the magic happen. Being a SquidKid is so much fun! You get to wear amazing quality clothing, with fun designs, and when it rains different colours and patterns, and even sometimes animals, appear like magic! Children's jackets, wellington boots, umbrellas and drawstring bags all magically change colour in the rain, tickling the imagination and bringing happiness.

The inventors behind the colour changing rainwear brand


Squid is an award winning international colour changing rainwear brand for adults and children. All their products magically change colour in the rain! Their idea and inspiration was colourful interaction with the rain, inspired by the artist Jackson Pollock and his incredible colour explosions. They thought: ‘How cool would it be to walk down the street, it starts to rain and your clothes change colour?!” Squid's brand philosophy is to bring colour into everyday life and brighten up the grey and rainy days.

A selection of SquidKids's stockists: