Umbrellas, jackets, wellington boots, bags, shower curtains and rain capes magically change colour in the rain.
The beginning of an epic story
Meet the creative directors and their team behind the brand.
Watch the story here
Squid is stocked in over 25 countries
Squid work with top names in the fashion and art industry including Tate Museums, MoMA NYC, Hamleys, Nordstrom, London Olympics, Colette, Selfridges, Harvey Nichols and the Guggenheim Museum.
Check out our stockists here
Squid's product have been featured by local and international press including BBC, CBBC, Sunday Times, the Telegraph, the Stylist, Time Out London and New York and further international newspapers and TV channels worldwide.
Click here for latest press
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