Are you fed up by the rainy days?
Imagine you are walking down the street, it starts to rain and your ordinary black and white umbrella changes colour in the rain, creating a walking piece of art - called a ‘wearable piece of art’ by Time Out New York. The inspiration came from Jackson Pollock who dripped and splashed paint onto white canvases creating a spectacle of colours.
Emma-Jayne Parkes and Viviane Jaeger are the co-founders of SquidLondon, an innovative product design brand based in London. The Squidders won several awards including the Deutsch Bank runners up, the Creative Enterprise Winner and People's Choice NACUE and the Smarta 2010 award. Currently SquidLondon stocks its
Squidarellas
in 12 major cities including London, New York, Paris and Tokyo and work with significant artshops including
Tate Museums
,
MoMA New York
and
the British Museum
. The Squidarella has generated some excitement and publicity at BBC Radio and Television and has been featured in AnotherMag.com, Evening Standard and Instyle recently.
The Squidders brighten up the wet and gloomy days. Watch this space, the Squidders have new products to launch this season. Make your fashion statement with SquidLondon's rainwear!