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Home Page - Squid NZ Shop

                                                                    We are super excited to anounce that we have launched our first online shop in New Zealand; SQUIDNZ !! It is a place Continue Reading

Launchpad Boxpark

Our Squidarellas are sold in Launch Box at Boxpark in the heart of Shoreditch. Opened in 2011 Boxpark Shoreditch will be open for the next four years. It is constructed of stripped, and refitted shipping containers, creating unique pop-up stores. Filled with a mix of fashion and lifestyle brands, galleries, cafés and restaurants – Boxpark places Continue Reading


Like with many good things in life – you trust recommendations. Friends told us to give it a go and we love it – so will you! HelloFresh delivers a box  (no transport costs) with all the ingredients you need for a healthy, fresh and reasonable priced home cooked meal. It is the new way Continue Reading

Jane Bowler on Kickstarter

Happy Fashion Friday – this time next week London Fashion Week starts. Jane Bowler; one of the emerging designers on the radar needs your help! She is an innovator in textiles, colours and embroideries and we can not wait to see what she has created for SS14 Fashion Week – we love her style! So Continue Reading


This is one of the greyest summers we have ever experienced in Britain and presumably also in Europe. The weather is not showing it’s best side and we think you should all have a Squidarella in your handbag so you don’t get caught out in the rain. With a little bit of a help from Continue Reading


Hey Guys, We are at an exciting stage with our SquidLondon Brand – the idea of a SquidKids Brand is being brainstormed! If you want to be informed and kept updated with all developments – sign up here  We have lots of ideas up our sleeves – be the first to know. Squidders xxx     Continue Reading

The Sydney Skyline Squidarella

So excited to share this with you! We have added three new colour changing designs to our Squidarella range and we think they are pretty cool We now have The Sydney Skyline – for those of you who live there, or have visited, you should be able to spot the attractions..!  The Colour Wheel – totally inspired by Continue Reading

Tim Walker

                            Tim Walkers instantly recognisable fashion photography is going on show at Somerset House for all to enjoy. Famous for his ability to create abstract scenes, beautifully executed. ‘The kind of theatrical photographs I take are so in danger of being kitsch and gimmicky,’ he Continue Reading