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SquidKids  is launching in the US on Etsy

Great news – the funky British color changing rainwear brand SquidKids is now also available in the USA. SquidKids is the original colour changing rainwear – a British brand which has gained massive popularity in Europe. Our wonderful color changing SquidKids range consists of wellies, bags, umbrellas and jackets. The white designs when wet reveal cute little Continue Reading

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                      SquidLondon’s design philosophy coheres well with one of Zurich’s hottest concept store called DER SALON. One of the top places when it comes to new exclusive brands and limited editions. Squid’s colour changing umbrellas and rain capes will be featured during their pop up called ‘Macherinnen Continue Reading

Home Page - Squid NZ Shop

                                                                    We are super excited to anounce that we have launched our first online shop in New Zealand; SQUIDNZ !! It is a place Continue Reading

Launchpad Boxpark

Our Squidarellas are sold in Launch Box at Boxpark in the heart of Shoreditch. Opened in 2011 Boxpark Shoreditch will be open for the next four years. It is constructed of stripped, and refitted shipping containers, creating unique pop-up stores. Filled with a mix of fashion and lifestyle brands, galleries, cafés and restaurants – Boxpark places Continue Reading


Like with many good things in life – you trust recommendations. Friends told us to give it a go and we love it – so will you! HelloFresh delivers a box  (no transport costs) with all the ingredients you need for a healthy, fresh and reasonable priced home cooked meal. It is the new way Continue Reading

Jane Bowler on Kickstarter

Happy Fashion Friday – this time next week London Fashion Week starts. Jane Bowler; one of the emerging designers on the radar needs your help! She is an innovator in textiles, colours and embroideries and we can not wait to see what she has created for SS14 Fashion Week – we love her style! So Continue Reading


This is one of the greyest summers we have ever experienced in Britain and presumably also in Europe. The weather is not showing it’s best side and we think you should all have a Squidarella in your handbag so you don’t get caught out in the rain. With a little bit of a help from Continue Reading


Hey Guys, We are at an exciting stage with our SquidLondon Brand – the idea of a SquidKids Brand is being brainstormed! If you want to be informed and kept updated with all developments – sign up here  We have lots of ideas up our sleeves – be the first to know. Squidders xxx     Continue Reading