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Everyone has a fabulous friend – we have Louise Tilley, an old London College of Fashion university friend. She is incredibly creative and always has a new creative project on the go, learning new techniques and experimenting in hand lettering, slogans and product design. We are honoured to collaborate with Louie on our latest colour changing when wet demos Continue Reading

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                      SquidLondon’s design philosophy coheres well with one of Zurich’s hottest concept store called DER SALON. One of the top places when it comes to new exclusive brands and limited editions. Squid’s colour changing umbrellas and rain capes will be featured during their pop up called ‘Macherinnen Continue Reading

Gincident Tote

One of the coolest things about being a student from The London College of Fashion are the talented super amazing friends you make! The lovely Louise Tilley has many talents and her fun informative website shows some of them. From her fab use of language, the fun creative places she gets to and her super Continue Reading

Launchpad Boxpark

Our Squidarellas are sold in Launch Box at Boxpark in the heart of Shoreditch. Opened in 2011 Boxpark Shoreditch will be open for the next four years. It is constructed of stripped, and refitted shipping containers, creating unique pop-up stores. Filled with a mix of fashion and lifestyle brands, galleries, cafés and restaurants – Boxpark places Continue Reading


Like with many good things in life – you trust recommendations. Friends told us to give it a go and we love it – so will you! HelloFresh delivers a box  (no transport costs) with all the ingredients you need for a healthy, fresh and reasonable priced home cooked meal. It is the new way Continue Reading

Jane Bowler on Kickstarter

Happy Fashion Friday – this time next week London Fashion Week starts. Jane Bowler; one of the emerging designers on the radar needs your help! She is an innovator in textiles, colours and embroideries and we can not wait to see what she has created for SS14 Fashion Week – we love her style! So Continue Reading

Photo © Pierre et Gilles/Rainer Torrado

If you visit Stockholm – the Jean Paul Gaultier Exhibition in the Swedish Centre for Architecture and Design, formerly Arkitekturmuseet is a must see. It is on until 22. September 2013. “[…] the exhibition devoted to the iconoclastic French couturier is a triumph.”  SUZY MENKES — The New York Times The exhibition has been curated Continue Reading


    We were fortunate to catch the last day of the Festival des Metiers Exhibition at the Saatchi Gallery. The Hermès Atelier opened up their atelier to the public, giving us more insight into the traditions and values of Hermès in the crafting of their handbags, fine-jewellery, watches, clothing and silk printed scarves. As SquidLondon is all about Continue Reading


Hey Guys, We are at an exciting stage with our SquidLondon Brand – the idea of a SquidKids Brand is being brainstormed! If you want to be informed and kept updated with all developments – sign up here  We have lots of ideas up our sleeves – be the first to know. Squidders xxx     Continue Reading