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Couture Collection 'Opera Icons' on show at The Shifting Paradigms exbibition.

  The Shifting Paradigms Exhibition at Kent State University Museum has come to a close after 12 months.  We were totally honoured to be chosen to exhibit in the show under the Technology+Expression section. There were 4 sections: “Generative Technology uses algorithmic patterns on a computer to create surprising design outcomes. Democracy of Preference presents mass customization tools that allow Continue Reading

Couture Collection 'Opera Icons' on show at The Shifting Paradigms exbibition.

The couture coats from our colour changing rainwear colllaboration with Charlotte La Roche and Vlasta Collu have been chosen by the  curators to be exhibited in the Kent Museum, US during the next year. The innovative subject of the exhibition has potential to shape future ideas of fashion and business. The Squidders feel fortunate that their work Continue Reading

Romeo Rain Cape

Romeo has arrived, just not quite in the form you may be imagining…. but in an even better one, a bellissima Rain Cape. It is the perfect love story – winter and rain have arrived as has our Romeo to keep you protected and looking chic. The wonderful pattern scattered across the right shoulder turns into Continue Reading

Girls Rain Jacket

Possibly the most exciting Rain Jacket for Children – ever! One that changes colour in the rain – you will never get them inside now! The Squid Splash comes in a Girl and a Boy version and is our first of many Children’s designs to come. They are not available yet to buy but they will be by the end Continue Reading


Creative director Emma Hill’s cutesy, all-things-English fetish took to the festive seaside in a continuation of Resort. There’s a joke here about the wetness and less-than-sizzling temperatures of a British summer. Mulberry was prepared for the rainy British summer in 2012. The Squidders love the poppy rain wear!

Hello All! A quick note to let you know the Squid team will be at the Autumn Fair International 2011, 4-7 Sept,  at the Birmingham NEC. It would be great if you would pop along and see our new designs- the ‘Miss Squidolette’ shower curtain and our rain capes! We’ll be in Hall 4, Stand Continue Reading

Hello wonderful people, We are super excited to announce the launch of our new rainwear collection “Opera Icons”! The three coat designs were the brainchild of SquidLondon, beautifully constructed and made by boutique-owner Vlasta Collu and the appliqués sewn by the very talented textile designer Charlotte La Roche. We’ve posted the lookbook and a video Continue Reading