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The Squidders Blog

  • John Lewis 2014 PitchUp

    John Lewis #PitchUp

    We are super excited to be announced as 1 of 12 finalists to pitch to the John Lewis buyers on the 1st of August!! We will be pitching our new childrenswear collection ‘SquidKids’. There were over 700 applicants from all over the UK this year – record number since PopUp Britain started the PitchUp Competition Continue Reading

  • Rudolf Walker Inter-School Drama Award

    We had the pleasure of being invited to the Rudolph Walker Inter-School Drama Awards yesterday – it was amazing. So inspiring to see so many young people so eager and enthusiastic. There were six schools competing in the awards; Woodside High School, St Thomas More Catholic School, Winchmore School, The Urswick School, Frederic Bremer School and Bishop Stopford’s School. Every Continue Reading

  • #TeamEmily

    Team Emily

    #TeamEmily ‘The Raffle’ is a fundraising campaign set up to help raise funds for Emily by the 10 small Business owners that met at House of Fraser at #PopatHoF. Emily is nine years old, she is a beautiful, bubbly, bundle of fun who just so happens to be fighting alongside Captain Chemo. On her brave Continue Reading

  • Gincident Tote

    One of the coolest things about being a student from The London College of Fashion are the talented super amazing friends you make! The lovely Louise Tilley has many talents and her fun informative website shows some of them. From her fab use of language, the fun creative places she gets to and her super Continue Reading

  • SquidLondon's PoPatHoF Movie

    PoP-at-Hof has come to a close!  A wonderful yet intense experience, to say the least! We learnt about retail, a lot about people and our customer. But the best thing to come out of it were the other brands we’ve meet – we’ve made some lovely new friends and very much looking forward to seeing Continue Reading

About Squid & The Squidders…

Squid Co-Founders; Viviane Jaeger and Emma-Jayne Parkes are two very energetic and passionate people who love beautiful, interactive and smart things. First launching the ultimate colour changing umbrella onto the market with a bang! 22 different designs now sell in over 18 countries worldwide. Including collaborations with Tate, MoMA NYC and The British Museum. The product range is expanding - watch this space!