No items in your cart
There are no products in your shopping cart!

Visit the shop


  • Pro-Idee Front Cover

    One of our favourite stockists in Germany: Pro-Idee, have featured the Squid Romeo Rain Cape and we just love it! It is always fun to see how people style the rain cape – as you can see here it works wonderfully with a pair of white jeans for those summer days that the rain catches Continue Reading

  • Feel Good Friday

    Happy Friday

    Although we are in utter shock that it is August and Christmas stock planning is underway (yes I just used the Xmas word) we are also feeling super happy! We love receiving fun pictures from our wonderful Squid fans, it always brightens our day. So we thought it would be nice to compile them all into a fun Continue Reading

  • The Color Run

    The Color Run

    The Color Run™, also known as the Happiest 5k on the Planet, is a unique colour race that celebrates healthiness, happiness, individuality, and giving back to the community. We are so happy to have learnt about this single largest even on the planet, the colours, the ethos, it’s all amazing!  Participants start with a white Continue Reading

  • BP Big Screens

    BP Outdoor Screen in Trafalgar Square

    The fun of summer in London – a good summer mind – is the ability to use all the outdoor spaces. The amount of free events on throughout London is incredible. Every year the Royal Opera House beams three performaces live and free from Covent Garden to outdoor screens across the UK. For those based Continue Reading

  • Vitamin_Pets_Squidlondon

    We are a big fan of Vitamin pets punchy music which we use for our fun videos. They have a brand new, 11-track LP – it’s called ‘Horse Helpers for the High Country’ and documents the relationship between control, murder and animal husbandry. I know it sounds deep but very cool – have a listen Continue Reading

About Squid & The Squidders…

Squid Co-Founders; Viviane Jaeger and Emma-Jayne Parkes are two very energetic and passionate people who love beautiful, interactive and smart things. First launching the ultimate colour changing umbrella onto the market with a bang! 22 different designs now sell in over 18 countries worldwide. Including collaborations with Tate, MoMA NYC and The British Museum. The product range is expanding - watch this space!