No items in your cart
There are no products in your shopping cart!

Visit the shop


The Squidders Blog

  • The Shifting Paradigms Exhibition

    Couture Collection 'Opera Icons' on show at The Shifting Paradigms exbibition.

      The Shifting Paradigms Exhibition at Kent State University Museum has come to a close after 12 months.  We were totally honoured to be chosen to exhibit in the show under the Technology+Expression section. There were 4 sections: “Generative Technology uses algorithmic patterns on a computer to create surprising design outcomes. Democracy of Preference presents mass customization tools that allow Continue Reading

  • Realising Bright Ideas by Squidpreneur

    When it comes to innovative ideas, co-founders of SquidLondon, Emma-Jayne Parkes and Viviane Jaeger, have it in abundance and they’re not afraid to share their entrepreneurial insights with other creative start ups. The pair started their business 2008, when they developed a unique range of colour and pattern changing umbrellas – now available in over Continue Reading

  • John Lewis PitchUp Follow Up

    The Squidders having a giggle

    Sorry its taken us a few days to get this post up – time is flying by at the moment! Just a little follow up on our #PitchUp to the John Lewis Buyers last Friday, 1st August. All the businesses pitching in the morning were asked to arrive at 830am to the John Lewis Head Continue Reading

  • John Lewis 2014 PitchUp

    John Lewis #PitchUp

    We are super excited to be announced as 1 of 12 finalists to pitch to the John Lewis buyers on the 1st of August!! We will be pitching our new childrenswear collection ‘SquidKids’. There were over 700 applicants from all over the UK this year – record number since PopUp Britain started the PitchUp Competition Continue Reading

  • Rudolf Walker Inter-School Drama Award

    We had the pleasure of being invited to the Rudolph Walker Inter-School Drama Awards yesterday – it was amazing. So inspiring to see so many young people so eager and enthusiastic. There were six schools competing in the awards; Woodside High School, St Thomas More Catholic School, Winchmore School, The Urswick School, Frederic Bremer School and Bishop Stopford’s School. Every Continue Reading

About Squid & The Squidders…

Squid Co-Founders; Viviane Jaeger and Emma-Jayne Parkes are two very energetic and passionate people who love beautiful, interactive and smart things. First launching the ultimate colour changing umbrella onto the market with a bang! 22 different designs now sell in over 18 countries worldwide. Including collaborations with Tate, MoMA NYC and The British Museum. The product range is expanding - watch this space!