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The Squidders Blog

  • Drywet_SeattleSkylineSquidarella_Nordstrom_SquidLondon

    Nordstrom approached us to do an exclusive collection for their Seattle stores. Seattle loves the rain as much as we do here in London. Nordstrom is one of the top stores in the US when it comes to gifting and designer goods. When water splashes onto the Seattle skyline design it reveals the colourful icons of Seattle, Continue Reading

  • SquidKids The Movie!


    Super exciting – our first SquidKids Movie!! Filmed at the beautiful Highbourne House in Guildford Surrey. The most beautiful setting for our crew of little ones. The extensive garden and dreamy open plan (massive) kitchen was the perfect location for what we were after. Little actors are not the easiest to erm, direct… but you will see from the fun, Continue Reading

  • SquidKids Home Page

    Today we are excited to announce the official launch of our SquidKids Website: It has been an exciting 2 years for SquidLondon. From the soft launch our first children’s colour changing rain jackets to officially launching a whole children’s rainwear collection last week, Monday 20th October, into Hamleys Toy Store, Regent Street, London. The children’s rainwear collection is called Continue Reading

  • Screen Shot 2014-10-24 at 19.52.13

    Two Swiss architects, Nicolas Burckhardt and Patrick Jaeger, Alumni of the ETH in Zürich, got inspired by our ‘colour changing when wet’ concept. They created an art installation for their BA studies using our technology. The team produced ‘WATCH ME’, a short film which SquidLondon exclusively screened during London Fashion Week.How would you react if Continue Reading

  • The Shifting Paradigms Exhibition

    Couture Collection 'Opera Icons' on show at The Shifting Paradigms exbibition.

      The Shifting Paradigms Exhibition at Kent State University Museum has come to a close after 12 months.  We were totally honoured to be chosen to exhibit in the show under the Technology+Expression section. There were 4 sections: “Generative Technology uses algorithmic patterns on a computer to create surprising design outcomes. Democracy of Preference presents mass customization tools that allow Continue Reading

About Squid & The Squidders…

Squid Co-Founders; Viviane Jaeger and Emma-Jayne Parkes are two very energetic and passionate people who love beautiful, interactive and smart things. First launching the ultimate colour changing umbrella onto the market with a bang! 22 different designs now sell in over 18 countries worldwide. Including collaborations with Tate, MoMA NYC and The British Museum. The product range is expanding - watch this space!