No items in your cart
There are no products in your shopping cart!

Visit the shop


The Squidders Blog

  • SquidKids Home Page

    Today we are excited to announce the official launch of our SquidKids Website: www.squidkids.co.uk It has been an exciting 2 years for SquidLondon. From the soft launch our first children’s colour changing rain jackets to officially launching a whole children’s rainwear collection last week, Monday 20th October, into Hamleys Toy Store, Regent Street, London. The children’s rainwear collection is called Continue Reading

  • Screen Shot 2014-10-24 at 19.52.13

    Two Swiss architects, Nicolas Burckhardt and Patrick Jaeger, Alumni of the ETH in Zürich, got inspired by our ‘colour changing when wet’ concept. They created an art installation for their BA studies using our technology. The team produced ‘WATCH ME’, a short film which SquidLondon exclusively screened during London Fashion Week.How would you react if Continue Reading

  • The Shifting Paradigms Exhibition

    Couture Collection 'Opera Icons' on show at The Shifting Paradigms exbibition.

      The Shifting Paradigms Exhibition at Kent State University Museum has come to a close after 12 months.  We were totally honoured to be chosen to exhibit in the show under the Technology+Expression section. There were 4 sections: “Generative Technology uses algorithmic patterns on a computer to create surprising design outcomes. Democracy of Preference presents mass customization tools that allow Continue Reading

  • Realising Bright Ideas by Squidpreneur

    When it comes to innovative ideas, co-founders of SquidLondon, Emma-Jayne Parkes and Viviane Jaeger, have it in abundance and they’re not afraid to share their entrepreneurial insights with other creative start ups. The pair started their business 2008, when they developed a unique range of colour and pattern changing umbrellas – now available in over Continue Reading

  • John Lewis PitchUp Follow Up

    The Squidders having a giggle

    Sorry its taken us a few days to get this post up – time is flying by at the moment! Just a little follow up on our #PitchUp to the John Lewis Buyers last Friday, 1st August. All the businesses pitching in the morning were asked to arrive at 830am to the John Lewis Head Continue Reading

About Squid & The Squidders…

Squid Co-Founders; Viviane Jaeger and Emma-Jayne Parkes are two very energetic and passionate people who love beautiful, interactive and smart things. First launching the ultimate colour changing umbrella onto the market with a bang! 22 different designs now sell in over 18 countries worldwide. Including collaborations with Tate, MoMA NYC and The British Museum. The product range is expanding - watch this space!