About

“We thought it would be so cool to walk down the street, it starts to rain and your clothes turn into a walking Jackson Pollock”. Viviane Jaeger and Emma-Jayne Parkes, Co-Founders.

Founded in 2008, SquidLondon is a London based brand designing and creating colour explosions! The Squidarellas (umbrellas) change colour as soon as the rain hits the panels, creating the ultimate walking piece of art, brightening up the gloomiest of rainy days.

The pair met in 2004 at the London College of Fashion whilst studying a 4 year Product Design and Development degree. The ideas for SquidLondon were formulated whilst studying and culminated into a Business plan for the Deutsche Bank Award in their final year at University.

SquidLondon launched their first collection of 100 Squidarellas at Spitalfields Market and sold out in 11 days.

Totally passionate with many ideas…..Watch this space, it will get Colourful!!