Monthly Archives: April 2009

Lately more and more CG animated films are being released not only in standard 2D but also in 3D. Yes you still have to wear the clunky glasses! We can’t wait to see Disney with Pixar’s release of Toy Story 3, their first film to be specifically made for 3D. This is all being done to lure the public back to the cinemas in the face of declining ticket sales. A positive by product of all this is that finally decent quality 3D for the home is in the works. SquidLondon attended the Ideal Home Show to which they discovered that in fact a few televisions (mainly certain Samsung panels) are already compatible with 3D formats. With the likes of Ray Ban designing their own lines, in the future buying a pair of your own 3D shades may not seem as bizarre as it sounds. SquidLondon will definitely be embracing this!

These are just a few images to show how we initially developed our ideas through experimentation starting in 2006 to April 2008.
We were sponsored by an ink company which allowed us to experiment and implement ideas into reality.

Water blasting the screens clean whilst trying to keep your feet firmly on the ground is not that easy!

All the different colours we printed with.

Being advised by an expert in the field.

SquidLondon’s Skyline 2009 Collection is on its way. It is planned to arrive safely in London docks on the 15th May.

It will be sold instore and online at http://www.beyondthevalley.com and through SquidLondon.

One of many SquidLondon Umbrella boxes

This Easter week end the Squidders made their way down to the Design Museum featuring Hussein Chalayan, a designer who impresses by approaching fashion from a more constructive, architectural point of view – combining functionality, aesthetic and new technology.

“When I am in my painting, I’m not aware of what I’m doing. It’s only after a sort of “get acquainted” period that I see what I have been about. I have no fears about making changes, destroying the image, etc., because the painting has a life of its own”.
- quoted in Possibilities I, Winter 1947-48

This is exactly what inspired us about Jackson Pollock’s paintings. They were created upon a huge blank canvas, and in a trance like state Pollock would almost dance whilst scattering and dripping colour everywhere. Not quite knowing nor planning what he was creating, yet through his energy of movement and passion, he would result in the most spectacular array of textures and imagery.

This was our founding inspiration for our umbrellas. The idea of a blank canvas waltzing the streets and interacting with the rain creating an array of colours in it’s very own individual splashes as the rain slowly but surely turns the blank canvas into colour.

SquidLondon was 1 of 10 businesses in the semi-finals of ‘Striding out’s Big Leap Competition’
All ten companies attended Boot Camp at the British Library on Thursday 2nd – Sunday 5th April.

http://www.stridingout.co.uk/competition.html

SquidLondon is now Twittering!
Click on the link to follow:
http://twitter.com/SquidLondon