Squid, the original colour changing rainwear brand.


The innovators behind the colour changing rainwear brand


Squid is an award winning international colour changing rainwear brand for adults and children. All our products magically change colour in the rain! The idea and inspiration was colourful interaction with the rain, inspired by the artist Jackson Pollock and his incredible colour explosions. We thought: ‘How cool would it be to walk down the street, it starts to rain and your clothes change colour?!” Squids brand philosophy is to bring colour into everyday life and brighten up grey and rainy days.

“Squid’s exclusive British Museum umbrella voted into the top best umbrellas by the Independent.”
— Jochan Embley, Independent
“Voted NOTHS ‘Best Baby and Child Product’ of the year 2015.”
— Sophie Cornish,